TANZANIAN SONGBIRD NAKAAYA SIGNED TO SONY MUSIC ENTERTAINMENT
An icon of contemporary Tanzanian music, Nakaaya, has been signed to Sony Music
Entertainment. Among the record label’s well-known subsidiaries are Columbia
Records, RCA Records and Epic records, just to mention a few. Nakaaya, who has
acquired a large following and growing fan base across the region, now makes
history by being the first East African artist ever to be signed to the second largest
record company in the world. The company’s roster includes internationally acclaimed
artists such as Alicia Keys, Beyonce, Britney Spears, Celine Dion, Chris
Brown, Sean Kingston and many more.
The signing took place when Nakaaya was attending the “Music’s Relevance in Third
World Countries” Conference, in Copenhagen, Denmark, in late 2008. Sony Music
Entertainment spotted the Tanzanian artist during an interview with “Deadline,” on
the prominent Danish television channel, “DR2,” and immediately sought to sign her
up for a recording deal. “We are very excited by having signed Nakaaya to our company. She’s an extremely
talented artist and we look forward to working with her in the future”, comments Peter
Groenbaek, Sony Music, on the signing.
After having burst onto the Tanzanian and East African music scene just two years
ago, Nakaaya’s popularity and recognition as one of the Region’s top artists
continues to grow, and her being signed by a major player in the international music
business is a milestone for her career and the East African music industry as a whole. This historic signing is also a testimony to her talent and capability.
The lyrical content of Nakaaya’s music is inspired by social issues that have on-theground
relevance to Tanzanian, East African and indeed African audiences, with a
particular skew towards women and the plights of their everyday lives. Her musical
style is influenced largely by Hip Hop, R&B and some Afro flavour, and is essentially
a well-rounded depiction of Bongo Flava.
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